Experiences

by Vegas City, building immersive experiences since 2018

One platform, many kinds of room. Underneath, every build is the same: a browser link, a Unity build, and services that hold the accounts, the content and the live data. What changes is what the room is for, and that decides the mechanics. Find the one you recognise.

Live events and broadcasts

A venue with a start time: doors, capacity, a schedule, a countdown, and something happening that you had to be there for. The stream plays on a screen inside the room rather than above it, and the audience can talk to each other while it runs. Afterwards the venue stays open, so the recording lives somewhere you can walk around rather than somewhere you scroll past.

Sports and fan platforms

Somewhere a supporter goes between fixtures rather than once. An account that remembers them, quests tied to a matchday, rewards for returning, a leaderboard against other supporters, and the live layer underneath: fixtures, scores and standings read from the competition’s own feed, so the room changes when the match does. The engineering is mostly in that feed. A fan platform showing yesterday’s score is worse than no platform at all.

Tennis Australia: the Australian Open 2022 build, credited to our team by name
ausopen.com | January 2022

LaLiga: LaLigaLand, a joint project with Vegas City Limited
laliga.com | September 2022

Islamabad United: the U-Meta Stadium, the first built-to-scale cricket stadium
isbunited.com | March 2023

Brand worlds and product launches

A world built around one idea, with a date attached to it. The mechanics are usually a place worth arriving in, something to do that earns the thing being launched — a quest, a game, a collectible, a wearable for the avatar — and a clean step back out of the world into whatever comes next: a shop, a sign-up, a prize, a ticket. The ones that work are designed around a behaviour the brand already wants, not around the product’s spec sheet.

Unilever Degree: the Metathon course and the accessible avatar library
AMV BBDO | April 2022

Recruitment and induction

An employer’s building, open to people who do not work there yet. A candidate arrives from a link, sees the place, gets the tone of the company before an interview does it for them, and applies at a desk inside the building rather than through a form on a job board. The same rooms do induction afterwards: policies, safety briefings and first-week material, delivered somewhere a new starter will actually open.

Trade shows and exhibition halls

A hall with stands in it, built once and open for longer than the show. The mechanics: a floor plan, exhibitor spaces the exhibitors can fill themselves, a schedule of talks, a way to book a meeting at a stand, and lead capture that lands in the CRM the sales team already uses. A physical stand comes down on the last day; a hall can be reopened for the next edition with the same floor plan and a new line-up.

Training and simulation

A procedure practised somewhere that costs nothing to get wrong. A site, a rig or a piece of equipment modelled accurately enough to be worth training on, scenarios that can be run in a different order each time, scoring, and a record of who completed what. The part that decides whether it gets used is the report at the end: something a training lead can hand to whoever asks whether the team has been through it.

Retail and virtual storefronts

A shop that is a room rather than a grid. Products on shelves you can walk up to, a basket that talks to the catalogue your team already maintains, prices and stock that are the real ones rather than a copy taken last month, and a checkout that hands off to the payment system you already run. The room is the merchandising; the commerce stays where it is.

Music venues and festivals

A venue that can hold a set every night, and a festival that runs for a weekend. Stage, lighting and sound built for the room rather than a livestream pasted onto a wall, a line-up with times, areas that fill as the crowd moves between them, and merchandise or a release to take away at the end. Dress it for one event, then reopen it for the next.

Bing Crosby estate: the Winter Wonderland mini-games
Primary Wave Music | December 2022

Start with a date

Whichever of these you recognise, the conversation starts the same way: the date it has to be live, who it is for, and a sentence about the idea. We will tell you what is possible in the time.